What Do I Need to Consider for Label Design?
Example: David Smith has five glass bottles, of which two measures 330ml, three measures 750ml each. He has many different options to consider in designing his packaging.
Questions to help decide his label needs:
For a 4-colour process print work - with the changing information printed in black or cyan or magenta.
Add one extra spot colour on top of 4 colour process print - with the changing information printed in the different spot colour chosen for each bottle of product.
*Rule of thumb: Keep the number of different colours printed to a minimum if possible.
Most cost-effective/savings scenario:
If bottle sizes allow, he can use one label size for all five bottles.
Two different label size for two different bottle sizes.
Worst case/costly option:
Five different label sizes and shapes.
*Rule of Thumb: Keep the number of different size and shape diecutters to a minimum if possible.